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1947
1947
・Establishment of YASUMA Koshinryo Store by Yoshikazu Yasuma (1901-1980)
The shop sold spices, caramel for food colour, etc., with sauce and curry producers as its main customers.
Exterior of YASUMA Koshinryo store at the time of founding store
1950
1951
・Completion of the first factory (on the current grounds of the head office)
Factory at the time of founding
1960
1960
・Reorganised as YASUMA Koshinryo CO.,LTD.
Red bell pepper harvest in Hungary
1960
・Start of import and sales of paprika powder from Hungary
1966
・Start of import and sales of tomato powder from Germany
1967
・Launch of “Garpet ,” a grated garlic paste that can be stored at room temperature
1970
1974
・Completed construction and commenced operetions at new factory in YOKOHAMA
1978
・Appointment of Tetsuo Yasuma (1934-2003) as President and CEO
・Appointment as Chairman of the All Nippon Spice Association (-1994)
1974
・Start of sales of MASCOT small-bottle spices
1975
・Start of sales of MASCOT “Home-Made Curry,” MASCOT “Salad Elegance,” and dried beans including garbanzo beans.
1980
1984
・Start of import and wholesale sales of wine
・Start of import and sales of frozen green peppers from India
1985
・Establishment of MASCOT FOODS CO., LTD.
1986
・Opened the OSAKA branch
1987
・Completed construction and commenced operation at new factory in SHIZUOKA
1987
・Start of sales of “Ginger Pet,” grated ginger that can be stored at room temperature
・Renewal of packaging for MASCOT small-bottle spices
・Launch of MASCOT
"The Madras(curry Paste)"
(current MASCOT
"Indo no Aji(curry Paste)")
1988
・Reorganised as YASUMA CO.,LTD.
・Publication of translation of "Herb and Spice Dictionary
In order to broadly communicate the appeal of spices and herbs, the company made efforts to enhance awareness through published pieces in food-related specialty publications and industry publications.
1989
・Opening of spice wholesaler "L'Epicier "
1988
・Change of product
name from MASCOT
"The Madras"
to MASCOT "Indo no Aji"
・At a time when wine in Japan was primarily from France, the company contracted with Mountadam Vineyards of Australia to become its Japanese importer and master distributor.
1990
Opened first spice wholesale specialty shop in Japan (now closed) at time of the opening of the Ota Wholesale Market
1994
・Publication of Healthy Indian Cooking
1990
・Start of import and sales of
freeze-dried herbs
1993
・Start of import and sales of frozen herbs
1997
・Completion of curry building at Shizuoka Factory
1997
・Launch of MASCOT “Alumina Spice (in bag)"
1998
・Launch of paprika coloring
preparation for animal feed
1999
・Release of MASCOT "ONION CONFIT"
2000
2000
・Release of MASCOT "Salt Series"
2001
・Redesign of
package design for MASCOT"Indo no Aji"
small-bottle spice
2002
・Appointment of Yuriko Yasuma (1935-2017) as President and CEO
2002
・Start of import and sales of "Bad Ischler
Austrian Alps Rock Salt"
2003
・Opened Shizuoka R&D centre
2003
・Launch of MASCOT "One Bouillon Series"
2005
・Appointment of Toshio Yasuma (1965-2007) as Representative and COO
2006
・Opening of spice specialty shop "POIVRIER"
Opening of first spice specialty shop in Japan
(now closed)